Search engine optimisation or SEO is an ever-changing digital marketing landscape and Google is constantly moving the goalpost. As a small business owner doing SEO him/herself, or looking to outsource SEO work it is important to know what is going on in the SEO industry.

Here below is a list of up-to-date SEO statistics for 2017 that can help you when doing SEO, or looking to hire an SEO agency in Melbourne.

seo stats 2017

93% of online experiences start with a search engine like Google

70% of clicked search results on Google are organic

75% of search engine users don’t click past the first page on Google

14.6% of all SEO leads close (as opposed to just 1.7% of outbound leads)

89% of online marketers say SEO is successful

Only 33% of small and medium sized businesses have a search engine optimized website

61% of consumers say they are more likely to make a purchase from a website that is mobile friendly

71% of B2B customers start their research with a search engine like Google

43% of consumers research products online while in store

50% of search engine users visit a store within a day of a local search query

40% of online marketers say algorithm changes are the biggest challenges to SEO

38% of online marketers say budget constraints are the biggest challenges to SEO