Search engine optimisation or SEO is an ever-changing digital marketing landscape and Google is constantly moving the goalpost. As a small business owner doing SEO him/herself, or looking to outsource SEO work it is important to know what is going on in the SEO industry.
Here below is a list of up-to-date SEO statistics for 2017 that can help you when doing SEO, or looking to hire an SEO agency in Melbourne.
93% of online experiences start with a search engine like Google
70% of clicked search results on Google are organic
75% of search engine users don’t click past the first page on Google
14.6% of all SEO leads close (as opposed to just 1.7% of outbound leads)
89% of online marketers say SEO is successful
Only 33% of small and medium sized businesses have a search engine optimized website
61% of consumers say they are more likely to make a purchase from a website that is mobile friendly
71% of B2B customers start their research with a search engine like Google
43% of consumers research products online while in store
50% of search engine users visit a store within a day of a local search query
40% of online marketers say algorithm changes are the biggest challenges to SEO
38% of online marketers say budget constraints are the biggest challenges to SEO