The knowledge about and your understanding of how Google’s search engine works probably has the best date before that expired several years ago. In a world where online marketing is constantly changing and developing, it can be difficult to keep track of the turns.
Here are some common myths.
Most things you think you know about search engine optimisation, SEO, might be true a few years ago but have certainly changed now. There are many who say they know how the search engines work, but very few actually have a look.
There are a lot of myths in SEO that are good to know so that you can learn more easily. Here are some of these myths:
Myth 1: Meta tags help you to beat higher
No longer, today’s location does not index Google and Bing meta tags. But do not completely ignore them for your meta tags, the text that appears along with your link in search results.
A more convincing description will have more to click on your page instead of on others. It will attract clicks!
Myth 2: The more in-depth links, the better
False. In all the latest updates of Google’s algorithm, they have made it a key priority for pages to have quality in terms of quantity.
It is no longer as before when you have as many links as possible, regardless of quality. Now, instead, they can make your site punishable.
Focus on getting links from websites that are relevant to your products, services or industry. The best part is if these links are surrounded by a text that is relevant.
A blog review on your “page” that links to your site is much more valuable than a link placed in the footer or sidebar, regardless of whether the page is highly rated or not.
Myth 3: PageRank still plays a big part
Google’s infamous PageRank system with a shelf between 1 and 10 shows how strong different web pages are. The higher the number, the higher the PageRank.
For many years, SEO experts alerted these seemingly generous numbers and focus on having as high a PageRank as possible.
But today, Google’s algorithm has evolved far beyond any single indicator. PageRank still exists and a higher PageRank wins over a lower if two sides would be completely the same.
On the other hand, many other factors such as relevance and context now also have a significant impact.
It also applies to in-depth links: If you are a dentist in Stockholm, it is better to have a link from a web page that reviews physicians and dentists in Stockholm than paying for a link on a page with higher PageRank that is not relevant.
Myth 4: Google prefers domains with good keywords
For several years, Google has focused on the words found in your domain name. For example, http://www.familylawyersinmelbourne.com.au/ would almost certainly be ranked highest if anyone searched for Family lawyers in Melbourne. But it does not matter anymore. If http://www.familylawyersinmelbourne.com.au/ is more relevant or a major page in the subject, it will probably still be ranked first but not only because of its domain name.
Myth 5: Websites must be submitted to search engines
That’s the case in 2001 but nowadays, you do not need to submit the information yourself, but it’s enough that the page is linked to another page for it to be detected by Google and indexed.
Myth 6: Good SEO is basically about fooling
False, false, false. Although there are still SEO experts out there trying to “trick Google”, it’s definitely not the right way to create a good and lasting SEO.
Good SEO is about creating a relevant, informative website with unique content that provides a good experience for the user. The site should encourage “sharing” and spread the content so that others link back to your site.
Here is the cool infography of SEO myths